

“Accessing music on your mobile phone is the future, but today that makes up a pretty small percentage of music fans. Again, up until now, mobile access has only been available to premium customers. Following the limitations the company was forced to put on its free service, Spotify is now clearly making a more concerted effort to add significant benefits for its non-premium customers.Īllowing free users to fully take advantage of integration and syncing with mobile devices is important, and the Swedish music company clearly figures that mobile will be the future onramp for new Spotify customers. Spotify users have been clamoring for these features now for quite some time, and it’s taken almost a year for Spotify to get all of its proverbial ducks in a row. (Something iTunes, cough, doesn’t offer.) To encourage this adoption, Spotify has enabled desktop-to-mobile sync-ing over WiFi.

So, not only will Spotify be offering its more than 10 million registered users a music store, it wants its music player to become the default mobile app on its listeners’ devices. (Roughly the equivalent of $13 and $82, respectively.)

The European music service is rolling out new versions of its desktop and mobile apps today, which will allow all users (even those pesky ad-supported freeloaders) to sync Spotify desktop tracks with mobile devices, be they iPods, iPhones or Androids.Īnd just in case it wasn’t clear whether or not Spotify intends to compete directly with iTunes, Spotify is also introducing its own music store, or “download service”, in which users can buy a range of MP3 “bundles” at 10 songs for roughly 8 pounds. Spotify, the music service Americans don’t get to enjoy, announced several very cool new features today.
